Client:

TYPE OF EXPERIENCE:

Themed Experience

Giving Mommy
Bloggers And
Their Kids The
Ultimate Playdate.

 
 
 

LOGLINE:


 

20th Century Fox Home Entertainment partnered with GreatCo to create the ultimate Captain Underpants treehouse experience for Mommy Bloggers and their kids.

 
 
 

DETAILS:


 

We transformed our HQ with Captain Underpants themes and scenes and programmed good 'ole wholesome FUN tailored to make guests feel like VIPs. We designed a variety of "shareable moments" for Mommy Bloggers to get the word out: kids played in a mini-carnival, learned animation with a lead Dreamworks' animator, and enjoyed a special screening, popcorn and all. Tra-la-laaaa~!

 
InGreatCo_Website_captainunderpants.jpg
 
 
 

We're not allowed to show pictures of the kids having a blast, so you're going to have to trust that they did. Pssst. They did. 


 
 
 
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The Results:

 

 

120+

Family Focused Influencers
In Attendance

2x

Social Media Posts
Within 24 Hours

#1

Ranking In Home Video Sales
After The Event


 
 
 
 
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