Type of Experience:
Immersive Interactive Theater
Living The Scenes
Only On Screen.
20th Century Fox Home Entertainment partnered with GreatCo and the creators of premiere interactive horror theater company Delusion to immerse fans in a guided narrative through scenes from Fox’s archive of horror & sci-fi films.
When asked how we could highlight the new artwork for several of Fox's classic titles, we skipped the traditional gallery set up, and developed an immersive concept integrating the artwork as part of a dark warehouse tour. The combination of Fox's classic IP and Delusion's reputation as experiential leaders put us on the map in time for "haunt season": tickets sold out in 3 days, influencers and press generated tons of shared content, and merchandise flew out from the back of a creepy van.