Type of Experience:

Digital Marketing Conference

Setting The Stage
for Digital Transformation




GreatCo collaborated with global restaurant giant Jollibee Food Corporation’s Digital DNA team to develop their first-ever digital marketing summit in the Philippines for marketers from their 14 global brands.




Our team worked with Digital DNA to produce and program the summit in a way that was informative, entertaining and inspirational to create a catalyst for cultural change and digital innovation. We curated international experts to discuss digital marketing trends, built a product showcase to demonstrate new digital tools and technologies, created customized content, programmed workshops, secured popular influencer AJ Rafael (YouTube musicial) to entertain and discuss influencer marketing and managed on-site event execution.

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“GreatCo [are] masters at capturing essence creatively while being a team to lean on and trust wholeheartedly throughout the entire process.”

– Ken Okajima, Project Manager, JFC’s Digital DNA"

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The Results:



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