Type of Experience:
Digital Marketing Conference
Setting The Stage
for Digital Transformation
GreatCo collaborated with global restaurant giant Jollibee Food Corporation’s Digital DNA team to develop their first-ever digital marketing summit in the Philippines for marketers from their 14 global brands.
Our team worked with Digital DNA to produce and program the summit in a way that was informative, entertaining and inspirational to create a catalyst for cultural change and digital innovation. We curated international experts to discuss digital marketing trends, built a product showcase to demonstrate new digital tools and technologies, created customized content, programmed workshops, secured popular influencer AJ Rafael (YouTube musicial) to entertain and discuss influencer marketing and managed on-site event execution.