Client:

TYPE OF EXPERIENCE:

Guided Artist In Residency

Expanding The
Vision Of Emerging
Artists Through
Guided Experience.

 
 
 

LOGLINE:


 

Creator - PepsiCo's internal innovation team - partnered with GreatCo to reimagine the traditional approach to branded content creation and help their brands think more like scrappy start-ups. 

 
 
 

DETAILS:


 

From our years in talent management and working with global brands, we understand that creatives desire to develop a collaborative relationship with brands that is authentic to their base, while brands are looking for alignment, ROI, and good value. Instead of taking a traditional, transactional approach to creative, we developed a platform to empower and nurture collaborations between brands and emerging content creators from diverse artistic backgrounds. 

 
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Stubborn Recap Video:


 
 
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Sobe Recap Video:


 
 
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Results:

 

 
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OUR SERIES OF VIDEO ESSAYS FOR STUBBORN® WAS AWARDED as SHORTY AWARD FINALISTS

 


 
 

"Not only does it help us in terms of getting awesomely engaging content but it also helps up-and-coming creators and gives them a platform for awareness for their work."

Vanessa Racioppo, Craft Soda Communications

 
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