TYPE OF EXPERIENCE:
Guided Artist In Residency
Vision Of Emerging
Creator - PepsiCo's internal innovation team - partnered with GreatCo to reimagine the traditional approach to branded content creation and help their brands think more like scrappy start-ups.
From our years in talent management and working with global brands, we understand that creatives desire to develop a collaborative relationship with brands that is authentic to their base, while brands are looking for alignment, ROI, and good value. Instead of taking a traditional, transactional approach to creative, we developed a platform to empower and nurture collaborations between brands and emerging content creators from diverse artistic backgrounds.