Expanding The Vision
Of Emerging Artists
Through Guided Experience.
Creator - PepsiCo's internal innovation team - partnered with GreatCo to reimagine the traditional approach to branded content creation and help their brands think more like scrappy start-ups.
Experience: Guided Artist In Residency
Pillars: Consulting Partnerships, Production Services, Cultural Stewardship
The Challenge
From our years in talent management and working with global brands, we understand that creatives desire to develop a collaborative relationship with brands that is authentic to their base, while brands are looking for alignment, ROI, and good value.
The Solution
Instead of taking a traditional, transactional approach to creative, we developed a platform to empower and nurture collaborations between brands and emerging content creators from diverse artistic backgrounds.
“Not only does it help us in terms of getting awesomely engaging content but it also helps up-and-coming creators and gives them a platform for awareness for their work.”
— Vanessa Racioppo, Craft Soda Communication
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